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Game Sponsorship alternatives to CPMStar and Mochi

Game sponsorships have always been an interesting option for arcade and gaming website owners and developers. Until now there has only been 2 alternatives CPMStar and Mochi-Ads. Only CPMStar offers a Sponsor share.

What's a game sponsorship?

In short an arcade website owner pays a developer money and the developer puts the logo and links to the sponsors website in the game.
Most sponsorships also include putting ads in the game and share the ad revenue between Sponsor and Developer.

Why game sponsorships?

• Drive Traffic to your site
• Promote your brand or website
• Make money from Pre-Game or In-Game-Ads

Available Ad Forms:

• Your website Logo
• Links to your website
• Buttons like the famous "More Games" with links to your site
• Game Objects that link to your site
• Pre-Game-Ad
• Interlevel-Ad (also start and game over screen)
• Other in Game Ads

Types of sponsorships:

• exclusive
• non-exclusive
• mix forms

Ad-Companies which are available for the sponsorship model:

• Epic Game Ads (New)
• CPMStar

Epic Game Ads

With their new In-Game-Ads Epic breaks up the CPMStar Monopol for this model. If you use Epic you can freely decide the Revenue Share between developer and sponsor.

Epic Game Ads for Developers:

• Sign up at Epic Game Ads as a Developer
• Let your sponsor sign up as a Epic Game Ads Publisher
• Add your Game in your Admin-Panel on Epic
• Assign your sponsors Epic Ads Username to your game
• Assign the revenue share between you and your sponsor
• Implement the Epic Ads Code into your As2 or As3 code

Epic Game Ads for Sponsors:

• Sign up as a Epic Game Ads Publisher
• Let your game developer sign up as a Epic Game Ads Developer
• Tell your Developer your Epic Game Ads Username
• Your developer sets the game up and implements the Ads

At the ends lets talk a bit about the advantages of Epic Game Ads In-Game Ads.
First developers and publishers may agree on their preferred revenue share. This brings alot of new possibilities to the sponsorship model.

I have taken part in the Beta Test for the Epic In-Game-Ads and can say that the ECPM's are good too. As always the ECPM for Tier 1 Countries are higher than for world traffic.
At the moment United States, UK, Germany, Australia and Canada as considered highest tier and they do pay between 0.5 - 3 $ ECPM. Please consider that the ECPM is performance based. The more clicks you get the higher the ecpm will go. For world traffic my ECPM has been between 0.10 and 0.25 $.

There is no Epic Ads exclusive Sponsorship which means you can also use Mochi and/or CPMStar Version of your game too.

These are good numbers you may wanna test Epic out.