The number of female gamers is on the rise in 2009 compared to 2008 significantly among Console Gamers according to Gamer Segmentation 2009, the most recent report from leading market research company.
There was a four percentage point rise in females among both Heavy Portable and Extreme Gamers.
The report provides detailed analysis into the following seven gamer segments, are defined by ownership, usage and frequency: Console; Secondary; Online PC; Avid PC; Offline PC; Heavy Portable; and Extreme. It examines the segments relative not only to each other but to the average gamer, a composite sketch of all gamers, independent of segment definition.
Females increased by five percentage points among Console Gamers, from 23 percent in 2008 to 28 percent in 2009. Since the rise in console usage among Console Gamers can be mainly attributed to the Wii, which increased in usage by 19 percentage points from last year, this underscores the finding that more females are using console systems, especially the Wii....
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