Yannis Mallat had what he calls a "defining moment" three years ago this month. The CEO of Ubisoft's flagship game-development studio in Montreal, Mallat was pitching James Cameron and his producer, Jon Landau, on his idea for a videogame based on Cameron's Avatar.
He got straight to the point: The real star of Avatar isn't Jake Sully, the paraplegic vet at the center of the action. It's Pandora's the world Cameron created. And Pandora is in trouble.
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